Given the name NOKORI-FUKU… what is the natural source of such a rich color…

When towel craftsman noticed the many rich materials left behind from the wine and beer brew-ing process, they began to think about how to utilize these natural remnants for the purpose of dyeing cloth… As mother nature often leaves the best for last, these deep hues can only be found after the final stage of wine and beer production. Therefore the name NOKORI-FUKU or ‘the remaining fortune’ was given these products.

NOKORI-FUKU Thread

NOKORI-FUKU Thread

The yarn used to create “NOKORI-FUKU” is carefully selected from top quality cotton and de-veloped in collaboration with a spinning company. By using this type of threading we are able to achieve a high color payoff while maintaining a super soft texture.

NOKORI-FUKU Weaving

NOKORI-FUKU Weaving

Our weaving method allows for comfortable elasticity while also giving the towel volume.

NOKORI-FUKU Wine Dyeing

NOKORI-FUKU Wine Dyeing

Based in the Kawachi area of Osaka, Karachi Wine Company, has excelled in the careful produc-tion of quality grapes and wine for the last 100 years.

NOKORI-FUKU Wine Dyeing

NOKORI-FUKU Wine Dyeing

Kawachi Wine is produced using the finest Muscat Berry-A. Post wine production, the dye cre-ated from these muscats maintains the same excellent quality.

NOKORI-FUKU Local Beer Dyeing

NOKORI-FUKU Local Beer Dyeing

Located in Chuo-ku, Osaka, Brewpub Têtard Vallée is a brewer, pub and beer dining restaurant all-in-one.

NOKORI-FUKU Local Beer Dyeing

NOKORI-FUKU Local Beer Dyeing

After receiving a pint of this carefully brewed craft beer direct from the brewery, the brewery ‘leftovers’ are put to good use dyeing a locally produced beer towels.

Wine Towel | Deep Merlot Colored

Wine TowelDeep Merlot Colored

  • Comfortable and soft on skin
  • Deep hued red and heavy duty quality
  • High water absorption and lightness even when wet
  • Added odor suppression

Hand Towel (¥1,500)*

size
33cm x 34cm
material
100% cotton

Face Towel (¥3,000)*

size
33cm x 80cm
material
100% cotton

Bath Towel (¥7,000)*

size
60cm x 120cm
material
100% cotton

Face Towel [with gift box] (¥3,500)*

size
33cm x 80cm
material
100% cotton
*tax not included
Craft Beer Towel | Amber Beer Colored

Craft Beer TowelAmber Beer Colored

  • Ideal length for covering your neck while outdoors
  • Excellent water absorption in summer
  • Weaving insect repellent yarn
  • Deodorizing and suppresses odors such as sweat

Hand Towel (¥1,500)*

size
33cm x 34cm
material
100% cotton

Face Towel (¥3,000)*

size
33cm x 90cm
material
cotton 92%, rayon 8%

Bath Towel (¥7,000)*

size
60cm x 120cm
material
100% cotton

Cotton Face Towel [with gift box] (¥3,500)*

size
33cm x 90cm
material
cotton 92%, rayon 8%
*tax not included

About Us & NOKORI-FUKU のこり福

The southern region of Osaka, known as Senshu, has a long history in towel production and re-mains one of two major domestic towel manufacturing areas today. Founded in 1926 by Fuku-roya Tsunekichi, "Fukuroya Towel” has remained a family company as it has been passed down from generation to generation, from Seijiro → Masajiro to Seiichiro. While the factory has re-tained a relatively small size, we have kept relevant and up-to-date with enhanced technical and planning capabilities, as well as the continued production of unique towels that meet the needs of our customers. The development of the new NOKORI-FUKU のこり福 towel series, is one such example of the welcomed challenges. When the idea first came about, we at Fukuroya Tow-el, set to work thinking about how could we extract vivid color from the natural remnants left behind after they had finished their initial intended purpose. Also, we thought about how could we also make use of the Senshu Towel tradition of rear-finishing and post-dyeing. After a lot of research and prototyping, we finally achieved the result we were after - A product that keeps to our standards of an extremely soft, highly water absorbent towel adding to it an unprecedented color. If this towel can add more color to your life, we are certain that it will bring happiness to both you and our towel craftsman alike!

Fukuroya Towel

Company Profile

CompanyFukuroya Towel & co.,LTD
Founded1926
RepresentativeKenji Fukuroya
Location3-37 Asahicho, Izumisano, Osaka 598-0052
Contact+81-72-462-2288
FAX+81-72-463-0010
Emailinfo@fukuroya-towel.com
BusinessPlanning, manufacturing and sales of woven towels, original towels and logo/name towels
Employees9
BankBank of Mitsubishi UFJ, Sumitomo Mitsui Banking Corporation Rakuten Bank
AffiliationOsaka Towel Industry Association Izumisano Chamber of Commerce and Industry